Which Type of Market Segmentation Is Generally Used by Marketers

question 21

Multiple Choice

Which type of market segmentation is generally used by marketers who sell luxury products targeted to the affluent segments of a population?

• A) gender
• B) occasion
• C) usage rate
• D) benefits sought
• E) income

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Definitions:

Conception

The process of forming a notion, idea, or the beginning of something new.

Two Months

A period of time equivalent to approximately 60 to 61 days, often used to measure the duration of short-term projects or events.

Bibliographical Study

An academic investigation involving the systematic listing, categorizing, and analyzing of published works on a specific subject.

Developmental Changes

Transformations or transitions that occur in human beings between birth and the end of adolescence, as the individual progresses from dependency to increasing autonomy.