Dividing Buyers into Groups Based on Their Knowledge, Attitudes, Uses

question 15

Multiple Choice

Dividing buyers into groups based on their knowledge, attitudes, uses, or responses to a product is called segmentation.

• A) behavioural
• B) geographic
• C) psychographic
• D) age and life-cycle
• E) user status

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Definitions:

Venture Capital

Financing that investors provide to startup companies and small businesses that are believed to have long-term growth potential.

Factoring Accounts Receivable

A financial transaction where a business sells its accounts receivable to a third party at a discount, in order to obtain immediate cash flow.

Face Value

The nominal value or original monetary worth of a security or financial instrument as stated by the issuer.

Self-Liquidating Loans

Loans that are structured to be paid off through the cash flow generated by the project or asset they are used to finance.