Markets Can Be Segmented into Groups of Nonusers, Ex-Users, Potential

question 19

Multiple Choice

Markets can be segmented into groups of nonusers, ex-users, potential users, first-time users, and regular users of a product. This method of segmentation is called .

• A) behavioural segmentation
• B) user status segmentation
• C) usage rate segmentation
• D) benefit segmentation
• E) loyalty status segmentation

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Definitions:

Random Sample

A subset of individuals chosen from a larger set, or population, where each individual has an equal probability of being selected.

Luggage Recovery

The process of locating and returning lost or misplaced bags to their rightful owners by airlines or airports.

Airline

A company that provides air transport services for traveling passengers and freight.

Consumer Group

A collection of individuals or households that share similar purchasing behaviors or characteristics.