Which of the Following Is a Social Factor That Influences

question 56

Multiple Choice

Which of the following is a social factor that influences consumer buying behaviour?

• A) life-cycle stage
• B) family
• C) occupation
• D) economic situation
• E) personality

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Definitions:

Referent Informational Influence

The impact of adopting the behaviors or beliefs of a group or individual that one identifies with or aspires to be like for reasons of accuracy.

Innovation

The process of translating an idea or invention into a good or service that creates value or for which customers will pay.

Minorities

Groups in society distinguished by cultural, ethnic, racial, religious, or linguistic characteristics, often having less power or fewer rights compared to the dominant group.

Majority Viewpoint

The opinion or belief that is held by the greater number of individuals within a group or society.