Simone Bought Two Bottles of Wine from Two Vineyards in Bordeaux

question 13

Multiple Choice

Simone bought two bottles of wine from two vineyards in Bordeaux. When asked for an opinion on the quality of the wines, she later mentioned that the Pontet Canet tasted like alcoholic grape juice, but the Chateau Margaux had a crisp taste that she really enjoyed. Which of the following stages of the buyer decision process do Simone's remarks reflect?

• A) purchase decision
• B) postpurchase behaviour
• C) situational analysis
• D) information search
• E) evaluation of alternatives

---

Definitions:

Rationalization

The process of providing reasonable explanations to justify behaviors or decisions that may otherwise appear irrational.

Projection

A psychological defense mechanism where individuals attribute their own undesirable thoughts, feelings, or motives to another person.

Displacement

In psychology, a defense mechanism where an individual redirects emotions or reactions from the original source to another target.

Challenge Stressors

Work-related demands or obstacles that, while potentially stress-inducing, can lead to increased motivation, learning, and job satisfaction.