Which of the Following Demonstrates the Real Value of a Company's

question 40

Multiple Choice

Which of the following demonstrates the real value of a company's marketing research and information system?

• A) the tools it uses to gather information
• B) the type of sampling plan it follows
• C) the customer insights it provides
• D) the amount of data it generates
• E) the variety of contact methods it uses

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Definitions:

Average Function

A mathematical operation in spreadsheet programs that calculates the mean value of a selected range of cells.

Right Parenthesis

The closing bracket in a pair of parentheses, used to enclose text or numbers, symbolized as ")".

Documents

Written, typed, or electronic materials that provide information or evidence, or serve as official records.

Specific Theme

A distinctive and particular set of ideas, colors, fonts, and layout elements intended to give a unique style to a document or application.