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Burger Town introduced a new hamburger and released it in two different cities at two different prices. Marketers of Burger Town then analyzed the sales records of their outlets at the two cities, determined the price
That resulted in better profits, and used the information to set a nationwide price for their new offering. This is an example of .
Risk and Return
The principle that potential return on investment rises with an increase in risk. Higher risk is associated with the greater probability of higher return and vice versa.
Moral Hazard
The tendency of a person who is imperfectly monitored to engage in dishonest or otherwise undesirable behavior.
Diversification
An investment strategy that minimizes risk by allocating assets among various financial instruments, industries, or other categories.
Market Risk
Risk that affects all companies in the stock market.
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