Mail Surveys Have Many Disadvantages So Many Marketers Have Switched

question 79

Multiple Choice

Mail surveys have many disadvantages so many marketers have switched to _ .

• A) group interviews
• B) individual interviews
• C) personal surveys
• D) Internet-based surveys
• E) telephone surveys

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Definitions:

Sum of Squares

is a statistical technique used to measure the dispersion or variability within data points.

Forecast Accuracy

The degree to which forecasted values approach the actual realized values.

Mean Absolute Deviation

The average of the absolute differences between each value in a set of values and the mean of the set, used to quantify variability.

Sum of Squares

A statistical technique used to describe the amount of variation or dispersion of a set of data points.