Which of the Following Is True of Focus Group Discussions

question 50

Multiple Choice

Which of the following is true of focus group discussions?

• A) Consumers are not always honest and open about their opinions.
• B) They usually employ large samples.
• C) The quantitative data can be evaluated quickly and economically.
• D) Consumers' facial expressions are hidden.
• E) Results can be easily generalized to an entire population.

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Definitions:

Goals And Ambitions

The desired outcomes, aspirations, or targets that an individual or organization strives to achieve through concerted efforts.

Informal Power Base

Influence or authority derived from personal networks, charisma, or knowledge, rather than official position or rank.

Coercive

A form of power or influence that involves forcing someone to do something through threats or pressure.

Reward

Something given in recognition of service, effort, or achievement.