Harmon, a Nationwide Department Store, Uses Checkout Scanners to Record

question 31

Multiple Choice

Harmon, a nationwide department store, uses checkout scanners to record shoppers' purchases. Which term best describes Harmon's checkout scanners?

• A) touch point device
• B) nonprobability sampling tool
• C) CRM system
• D) mechanical instrument
• E) neuromarketing tool

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Definitions:

Sophisticated Analytics

Advanced analytical methods and tools used to interpret and gain insights from complex data sets.

Big Data

Enormous sets of data which, through computational analysis, reveal patterns, trends, and relationships, often concerning human behavior and interactions.

Crowdsourcing

The method of gathering data, insights, or materials by requesting input from a broad audience, often the online community.

Decision Making

The process of making a choice or finding a solution among several alternatives, often involving judgement and analysis.