Neuromarketing Uses EEG and MRI Technologies to Track Brain Electrical

question 93

True/False

Neuromarketing uses EEG and MRI technologies to track brain electrical activity to learn how consumers feel and respond.

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Definitions:

Acoustic-Blocking Model

A theoretical hypothesis suggesting interference in the processing of sounds or verbal information can impede learning or comprehension.

Retrieval

Retrieving and elevating stored information into one's consciousness from memory.

Encoding

The process by which information is transformed into a format that can be stored in memory, an initial step in the creation of a memory trace.

Storage

The retention of encoded information over time in memory.