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Marketers now face increasingly diverse markets, both at home and abroad, as their operations become more international in scope.
Unemployment
A condition where people who are able and willing to work cannot secure employment despite actively looking for jobs.
Classical Macroeconomic Theory
A school of thought in economics that emphasizes the role of free markets in ensuring economic efficiency and suggests that government intervention in those markets should be minimal.
Real GDP
The measure of a country's economic output adjusted for price changes (inflation or deflation), reflecting the real quantity of goods and services produced.
Money Supply
Refers to the total amount of money—cash, coins, and balances in bank accounts—available in an economy at a specific time.
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