Which of the Following Would Be Placed in the 'Publics

question 34

Multiple Choice

Which of the following would be placed in the 'Publics' category in the microenvironment?

• A) newly formed companies that become competitors in the industry
• B) a retailer that agrees to sell the products manufactured by a firm
• C) banks, investments analysts and stockholders influencing the company's ability to obtain funds
• D) an advertising firm that develops a marketing campaign for a client
• E) FedEx and UPS delivering packages for Amazon

Grasp the specifics of consumer protection in the context of online and digital environments.

Appreciate the significance of truthfulness in advertising and the requirement for ad substantiation.

Know the legal distinctions between puffery and deceptive advertising.

Understand the international aspects and variations in consumer protection laws.

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Definitions:

Cost of Equity

The return a firm theoretically pays to its equity investors, i.e., shareholders, to compensate them for the risk of investing in the company.

Pre-tax Cost

The cost of an investment or expense before the application of taxes, representing the gross expense.

Market Price

The rate at present for the purchase or sale of a service or asset.

Preferred Stock

A class of ownership in a corporation that has a higher claim on its assets and earnings than common stock, often with dividends that are paid out before those to common shareholders.