In the BCG Growth-Share Matrix, Question Marks Refer to Products

question 62

Multiple Choice

In the BCG growth-share matrix, question marks refer to products or businesses with a .

• A) low market share in a market with high growth prospects
• B) low market share in a niche market
• C) low market share in a market that is set to shrink significantly
• D) high market share in a market with a high growth rate
• E) greater market share than all their competitors combined in a saturated market

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Definitions:

Grocery Store

A grocery store is a retail establishment that sells food and other household goods.

Inventory

The total amount of goods and materials held by a company for the purpose of resale or production.

Lower of Cost

An accounting principle that values inventory at the lower of its historical cost or the current market value.

Net Realizable Value

The estimated selling price in the ordinary course of business, less any costs of completion, disposal, and transportation.