Which of the Following Is True of Marketing ROI

question 19

Multiple Choice

Which of the following is true of marketing ROI?

• A) Marketing ROI measures the profits generated by investments in marketing activities.
• B) Marketing ROI uses only those marketing factors that can be measured in dollars.
• C) Marketing ROI ignores customer-centred measures of marketing impact, such as customer acquisition and retention.
• D) Marketing ROI cannot be assessed in terms of standard marketing performance measures, such as brand awareness, sales, or market share.
• E) Marketing ROI is easier to calculate than financial ROI.

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Definitions:

Demand Curve

A graph showing the relationship between the price of a good or service and the quantity demanded by consumers.

Supply Curve

Graphically represents the relationship between the price of a good and the quantity of that good that suppliers are willing and able to sell.

Quantity

The amount or number of a material or product available or produced.

Price

The expenditure foreseen, necessary, or allocated in trading for something.