Under Armour's Recent Expansion into the Digital Personal Health and Fitness

question 73

Multiple Choice

Under Armour's recent expansion into the digital personal health and fitness tracking market through acquisitions of three fitness app companies is a strategy.

• A) diversification
• B) downsizing
• C) market development
• D) product development
• E) market penetration

---

Definitions:

Nature

The inherent characteristics and genetic makeup of an organism, often contrasted with nurture, which involves environmental factors.

Nurture

The influence of external factors like environment, upbringing, and education on an individual's development.

Behaviorists

Psychologists who focus on observable behaviors and the ways in which they're learned.

Introspection

The examination of one's own thoughts, feelings, and sensations as a method of psychological analysis.