Examlex
Which of the following most likely suggests that marketers lack the power to create consumer needs and control market demand?
Shaping
Positive reinforcement of successive approximations to the desired behaviour.
Positive Reinforcement
A behavior modification technique that involves rewarding a desired behavior to encourage its repetition.
Successive Approximations
A method where complex behaviors are broken down into simpler, achievable tasks that gradually increase in difficulty or complexity.
Extinction
The discouraging of behaviour by making the removal of a desirable consequence contingent on its occurrence.
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