Enlightened Marketing Calls for Building Long-Run Consumer Engagement, Loyalty, and Relationships

question 36

Multiple Choice

Enlightened marketing calls for building long-run consumer engagement, loyalty, and relationships by continually improving the benefits consumers receive from the firm's market offering. This is related to , one of the five sustainable marketing principles.

• A) sense-of-mission marketing
• B) innovative marketing
• C) consumer-oriented marketing
• D) customer value marketing
• E) societal marketing

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Definitions:

Miniature Adults

An outdated concept regarding children as small adults capable of taking on adult responsibilities and rational thinking.

Clean Slates

The concept or condition of having a fresh start or beginning anew, often without any record of prior faults or mistakes.

Innately Good

The belief that humans are born with a natural inclination towards goodness and morality.

Jean-Jacques Rousseau

An 18th-century philosopher known for his contributions to political philosophy, education, and literature, emphasizing natural human goodness.