Jeff Barkins Is a Conscientious Marketing Manager

question 54

Multiple Choice

Jeff Barkins is a conscientious marketing manager. Sometimes, Jeff and his staff are unclear what decisions to make when faced with moral dilemmas. Jeff and other managers could create broad guidelines that everyone in the organization must follow in the form of a _.

• A) financial statement
• B) corporate marketing ethics policy
• C) company vision statement
• D) company mission statement
• E) business value statement

---

Definitions:

Income Statement

An income statement is a financial document that details a company's revenues and expenses over a specific time period, culminating in net profit or loss.

Administrative Expense

Costs related to the general operation of a business, including salaries of senior executives, costs of any administrative functions, and other non-sales or production expenses.

Accounting Method

The rules and procedures that a company follows in reporting its financial transactions, including how it records income and expenses.

Income Statement

A document detailing a firm's earnings, outgoings, and profit within a designated timeframe.