How Can Companies Help Marketers Act Ethically When Faced with Ethical

question 62

Essay

How can companies help marketers act ethically when faced with ethical dilemmas?

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Definitions:

Profit Margin

A financial metric that measures the percentage of revenue that exceeds the cost of goods sold, indicating the profitability of a company’s sales.

Utilitarianism

An ethical theory suggesting that the best action is the one that maximizes utility, generally defined as that which produces the greatest well-being of the greatest number of people.

Personal Moral Philosophy

An individual's set of beliefs, values, and principles that guide their understanding of right and wrong and influence their behavior.

Hedonism

A philosophical theory that pleasure or happiness is the highest good and proper aim of human life.