Which of the Following Is a Disadvantage of Licensing

question 56

Multiple Choice

Which of the following is a disadvantage of licensing?

• A) Licensing is a complex way for a manufacturer to enter international marketing.
• B) The licensor potentially creates a competitor in the form of the licensee.
• C) It takes a lot of time for the licensee to gain production expertise and name.
• D) The licensing company gains entry into a foreign market at a high risk.
• E) The licensee is restricted from gaining knowledge about the licensor's intellectual property.

Identify the categories and specific roles of top, middle, and first-line managers.

Recognize the functions and significance of line managers, staff managers, and their contributions to the organization.

Comprehend the processes involved in the management process, including planning, organizing, and leading.

Grasp the concept and importance of corporate governance and accountability in an organization.

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Definitions:

General Mills

An American multinational manufacturer and marketer of branded consumer foods sold through retail stores.

Product Line

A group of product or service items that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same outlets, or fall within a given price range.

Cannibalization

A business strategy where a new product eats into the sales of a company's existing products.

New Product

A new product refers to an item or service that has been recently developed and introduced to the market, offering unique benefits or improvements over existing products.