Technologies Such as Interactive Cable Systems, Internet-Ready Smart TVs, and Smartphones

question 59

Multiple Choice

Technologies such as interactive cable systems, Internet-ready smart TVs, and smartphones and tablets allow consumers to use their TV remotes, phones, or other devices to obtain more information or make purchases directly from TV ads. This is referred to as advertising.

• A) direct-response TV
• B) virtual world
• C) interactive TV
• D) e-catalogue
• E) podcast

---

Definitions:

General Agreement on Trade and Tariffs

An international trade agreement signed in 1947, aimed at reducing tariffs and other trade barriers to promote global economic exchange.

Opportunity Cost

The highest-valued alternative forgone as a result of making a decision to pursue a certain course of action.

Automobiles

Vehicles propelled by an internal combustion engine or electric motor, used for the transportation of people and goods on road surfaces.

Tractors

Agricultural machinery used for plowing, tilling, planting, and other tasks in farming, essential for modern agriculture.