Which of the Following Is Most Likely True About Direct

question 65

Multiple Choice

Which of the following is most likely true about direct and digital marketing?

• A) They are used to sell goods to an undifferentiated market segment.
• B) They build customer engagement and constitute a complete model for doing business.
• C) They remain unaffected by the rapid growth of technologies.
• D) They are inconvenient and lengthen the process for most buyers.
• E) They are rarely used by companies as supplementary channels.

---

Definitions:

Open Question

A type of question that cannot be answered with a simple "yes" or "no," encouraging a more detailed and informative response.

Closed Questions

Questions formulated to receive a specific, often one-word answer, limiting the scope of response.

Elicit

To draw out or provoke a response, answer, or fact from someone in a subtle or careful way.

Provide Structure

Establishing a clear and predictable framework or routine that helps individuals or groups operate effectively.