Which of the Following Is Most Likely True About the Digital

question 35

Multiple Choice

Which of the following is most likely true about the digital age with regards to marketing?

• A) Digital networks allow marketers many ways to build customer relationships.
• B) The number of businesses connecting people over digital networks is in decline.
• C) Most firms are shifting back to traditional marketing forms to build customer value.
• D) Online-only marketing is more commonly used by firms than multichannel marketing.
• E) The Internet has had little impact on the ways consumers purchase products.

Understand the concept of damages in tort law and the principles guiding their award.

Recognize the implications of modern technology on tort law, particularly in relation to cybertorts and Internet law.

Understand the fundamental principles of tort law, including key statutory provisions, case laws, and legal concepts such as wrongful death statutes and contributory negligence.

Distinguish between different classes of defamation, public figures, and the required proofs for a successful defamation case.

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Definitions:

Internal Attributions

Explanations for people's behaviors based on their internal characteristics, such as personality traits, motives, or attitudes, as opposed to the influence of external circumstances.

External Attributions

The process of assigning the cause of a behavior or event to factors outside the individual, such as situational or environmental influences.

Causal Explanation

An assertion or theory that attempts to explain the cause of a particular event or phenomenon, establishing one factor as leading to the effect of another.

External Attributions

The process of attributing the cause of behaviors or events to factors outside the individual, such as situational or environmental forces.