Which of the Following Is Most Likely an Advantage of Social

question 86

Multiple Choice

Which of the following is most likely an advantage of social media marketing?

• A) Social media are targeted and personal.
• B) Social media campaigns are simply implemented and rarely backfire.
• C) Social media allow marketers to engage in multichannel sales.
• D) Social networks are largely marketer controlled.
• E) Social media campaign results are easily measured.

---

Definitions:

Racially Diverse

Characterized by the inclusion of people from a variety of racial and ethnic backgrounds.

Same-Sex Couples

Two people of the same gender who are involved in a romantic relationship, recognized in varying legal, social, and cultural contexts.

Digital Media

Varied forms of media content (such as text, audio, video, and graphics) that are stored in digital format and accessible through digital devices and platforms.

PR Practitioner

A professional who manages communication between an organization and its publics to build, manage and sustain a positive image.