Can Provide On-The-Go Product Information, Price Comparisons, Advice and Reviews

question 63

Multiple Choice

can provide on-the-go product information, price comparisons, advice and reviews from other consumers, and access to instant deals and digital coupons.

• A) Mobile marketing
• B) Television marketing
• C) Inbound telephone marketing
• D) Indirect marketing
• E) Direct-mail marketing

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Definitions:

Habituation

The diminishing of a physiological or emotional response to a frequently repeated stimulus, leading to decreased attention or reaction over time.

Shaping

A method of training by which successive approximations towards a desired behavior are reinforced.

Discrimination

Unfair treatment of individuals based on their race, gender, age, or other characteristics rather than their merits.

Flooding

Confronting your worst fear head-on, all at once.