Which of the Following Statements Is True of Consumer Promotions

question 27

Multiple Choice

Which of the following statements is true of consumer promotions?

• A) They include the use of conventions and trade shows.
• B) They include a wide range of tools like samples, coupons, and refunds.
• C) Their primary objective is to persuade resellers to carry a brand.
• D) They include the use of display allowances.
• E) They are primarily used to generate business leads and reward customers.

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Definitions:

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