In Which of the Following Promotion Tools Does a Customer

question 25

Multiple Choice

In which of the following promotion tools does a customer send a proof of purchase to a manufacturer, who then refunds part of the purchase price by mail?

• A) premium
• B) rebate
• C) sample
• D) coupon
• E) price pack

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Definitions:

Conflict Level

The intensity and complexity of disagreement or discord between individuals or groups.

Hostility

Aggressive behavior or attitudes towards others; antipathy or opposition.

Preferences

Refers to the subjective tastes or desires of individuals, often influencing their choices among various options.

Psychological Reactance

An emotional response in direct contradiction to rules or regulations that threaten or eliminate specific behavioral freedoms.