Chic Eyewear, a Producer of Designer Eyeglass Frames, Promotes Their

question 20

Multiple Choice

Chic Eyewear, a producer of designer eyeglass frames, promotes their new line in national fashion magazines. Chic Eyewear lists the select optical retailers that carry their line at the bottom of their ads. This is an example of
A strategy.

• A) publish-subscribe
• B) direct marketing
• C) pull
• D) push
• E) vertical integration

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