Starbucks Has Signed a Contract with a Television Production Company

question 43

Multiple Choice

Starbucks has signed a contract with a television production company to have its brand featured prominently in a new situation comedy about empty nesters. The conditions of the agreement state that the situation comedy will feature only the Starbucks brand of coffee. What kind of advertising technique is being used in this example?

• A) advertainment
• B) vertical integration
• C) product placement
• D) subliminal advertising
• E) geofencing

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Definitions:

Tides

The regular rise and fall of sea levels caused by the gravitational forces exerted by the Moon and the Sun on the Earth's oceans.

Exposed Rock

Areas where bedrock, or the solid rock underlying loose deposits such as soil, is visible on the surface without any vegetation or soil covering it.

Complete Rock Cycle

The series of processes by which rocks are formed, broken down, and transformed into other rock types over time, involving the Earth's crust and upper mantle.

Magma

The hot, molten rock found beneath the Earth's surface that can form igneous rocks upon cooling.