ColaBlue, a Soft Drink Manufacturer, Is Sued by an Environmental

question 71

Multiple Choice

ColaBlue, a soft drink manufacturer, is sued by an environmental group for not meeting certain safety standards in its waste disposal. ColaBlue remedies the problem by adding higher-grade filters and purifiers. Which of the following actions by ColaBlue would constitute a public-relations effort to address the effects of the lawsuit and the consequent damage to its brand image?

• A) making new advertisements for ColaBlue products and sponsoring shows on television
• B) holding a press conference to explain the remedial steps that ColaBlue has taken
• C) tying in with local restaurants to promote exclusive sales of ColaBlue soft drinks
• D) lowering prices of ColaBlue's products in the short term
• E) having well-trained personnel at retail outlets to explain the different ranges of products the company provides

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Definitions:

Nickel Content

The proportion or percentage of nickel present within a material or alloy.

Scrap Steel

Discarded steel material that can be recycled and used in new steel production.

Alloy

Alloy is a mixture of two or more elements, where at least one is a metal, used to enhance properties such as strength and corrosion resistance.

Percent Change

A mathematical calculation that shows how much a quantity has increased or decreased, expressed as a percentage.