Which of the Following Is True of Consumers in the New

question 65

Multiple Choice

Which of the following is true of consumers in the new marketing communications model?

• A) They are less informed than before about companies and product marketing techniques.
• B) They are more reliant on traditional methods of marketing for product information.
• C) They are more reliant on mass-media marketing methods for product information.
• D) They are better equipped to find product and brand information on their own.
• E) They are less powerful than before in affecting the way a company markets its products.

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Definitions:

Japanese Economic System

A mixed economic system characterized by a combination of free-market principles and significant government intervention, as well as emphasis on consensus and cooperation among industrial sectors.

Foreign Firms

Companies that are incorporated in a country different from where they conduct most of their business activities.

Business in Japan

The unique set of cultural, economic, and regulatory practices affecting how companies operate within the Japanese market.

Trade Imbalance

A situation where the value of a country's imports exceeds the value of its exports or vice versa, affecting the country's balance of payments.