Which of the Following Is True of Marketing Strategies That

question 53

Multiple Choice

Which of the following is true of marketing strategies that are being developed in the new marketing communications model?

• A) They target much larger customer segments.
• B) They include a greater number of print media ads.
• C) They rely more on mass-media marketing techniques.
• D) They use very little alternative media.
• E) They are more targeted, social, and engaging.

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