Which of the Following Is an Example of a Combination

question 78

Multiple Choice

Which of the following is an example of a combination of sales promotions and direct marketing?

• A) a company's sales representatives meeting customers directly to present customized offerings
• B) a company sending an e-mail to a customer about a discount on a product during a holiday season
• C) a company holding a press conference to talk about their new product
• D) a company releasing a nationwide television ad about every buyer having a chance to win a lottery prize
• E) a company giving discounts on their product prices in order to gain a brand image

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Definitions:

Marginal Cost

The financial outlay for creating an additional unit of a good or service.

Supply Curve

The supply curve is a graphical representation that shows the relationship between the price of a good and the quantity of the good that producers are willing to supply.

Zero Economic Profit

A situation where a firm's total revenues are exactly equal to its total costs, including opportunity costs, typically occurring in perfect competition in the long run.

Marginal Firm

A business that operates at the minimum level of profitability where any decrease in market prices would cause it to exit the market.