Chic Eyewear, a Producer of Designer Eyeglass Frames, Promotes Their

question 20

Multiple Choice

Chic Eyewear, a producer of designer eyeglass frames, promotes their new line in national fashion magazines. Chic Eyewear lists the select optical retailers that carry their line at the bottom of their ads. This is an example of
A strategy.

• A) publish-subscribe
• B) direct marketing
• C) pull
• D) push
• E) vertical integration

---

Definitions:

Supply Chain

The network of all the individuals, organizations, resources, activities, and technology involved in the creation and sale of a product, from the delivery of source materials from the supplier to the manufacturer, and eventually to the end user.

Proctor and Gamble

Procter & Gamble is a multinational consumer goods corporation specializing in a wide range of personal health/consumer health, and personal care and hygiene products; these products are organized into several segments, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine, & Family Care.

Virtual Company

A business that operates online and does not have a traditional brick-and-mortar physical presence, often relying on digital networks for operations.

Vizio's Supply Chain

The network of suppliers, manufacturers, and logistics providers Vizio uses to produce and distribute its electronics products.