John Deere's Sales Force Working with Lowe's, Home Depot, Home

question 47

True/False

John Deere's sales force working with Lowe's, Home Depot, Home Hardware, and other independent dealers, and other channel members to promote their products to final consumers is an example of a push promotion strategy.

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Definitions:

Property Rights

Legal rights to possess, use, and dispose of assets.

Medium of Exchange

An intermediary used in trade to avoid the inconveniences of a pure barter system, such as currency or other financial instruments.

Efficient Use

Utilizing resources in a manner that maximizes the production of goods and services without waste.

Economy's Resources

The total means available for the production and consumption of goods and services, including labor, capital, land, and entrepreneurship.