The Objective of Advertising Is to Build Primary Demand

question 11

Multiple Choice

The objective of advertising is to build primary demand.

• A) informative
• B) comparative
• C) persuasive
• D) personal
• E) reminder

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Definitions:

Capital-Intensive

A business process or industry that requires large amounts of capital investment in comparison to labor.

Average Product

The output per unit of a given input, typically labor, calculated by dividing total product by the quantity of that input.

Marginal Product

The additional output generated by adding one more unit of a particular input, holding all other inputs constant.

Profit-Maximizing

The process of adjusting production and sale strategies to achieve the highest possible profit.