Inglast, a Chocolate Producer, Is Faced with a Class Action

question 25

Multiple Choice

Inglast, a chocolate producer, is faced with a class action suit when customers found pieces of plastic in boxes of cocoa powder. Inglast settles the case and then releases an advertising campaign to show the new and improved safety seals on all containers of cocoa powder. Which kind of advertisement has Inglast most likely used?

• A) comparative
• B) reminder
• C) classified
• D) personalized
• E) informative

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Definitions:

Short-term Memory

A cognitive function where a limited amount of information is held temporarily for use in ongoing tasks.

Displacement

In psychology, displacement is a defense mechanism that involves shifting feelings from an uncomfortable or threatening target to a more acceptable or less threatening one.

Consolidation

The neurological process by which memories become stabilized and stored in long-term memory after initial acquisition.

Decoding

The process of interpreting and understanding communication symbols and texts, often used in the context of reading and language comprehension.