Which of the Following Is True of a Vertical Marketing

question 90

Multiple Choice

Which of the following is true of a vertical marketing system?

• A) It does not give overall power to any one member in the channel.
• B) It is formed when two or more companies at one level join together to follow a new marketing opportunity.
• C) It is formed when a single firm sets up two or more marketing channels to reach one or more customer segments.
• D) It has one channel member owning all the other channel members or has contracts with all other channel members.
• E) It has each channel member acting as a separate business unit trying to maximize its own profits.