Procter & Gamble's Tide Detergent Does Not Attempt to Get

question 15

Multiple Choice

Procter & Gamble's Tide detergent does not attempt to get to know customers personally. Instead, Tide creates engagement and relationships through brand-building advertising, websites, and social media presence. Which of the following types of associations would be most profitable for the firm to develop with these customers?

• A) business partnering
• B) basic relationships
• C) full partnerships
• D) joint ventures
• E) strategic alliances

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Definitions:

Flexible Work Hour Plans

Flexible work hour plans refer to employment arrangements that allow employees to vary their arrival and departure times, as well as sometimes where they work from.

Compressed Workweeks

Work schedules that allow employees to work full-time hours in fewer days by extending daily work hours.

Starting and Ending Times

The designated times at which a specific event or activity begins and concludes, often referring to work shifts or business operations.

Stock-Based Incentive Programs

Compensation schemes that provide employees with stock options or restricted stocks, aiming to align their interests with those of shareholders.