Rather Than Using Hard-Sell Product Pitches, Bark Uses Social Media

question 54

Multiple Choice

Rather than using hard-sell product pitches, Bark uses social media to share original comedic videos and stories- often without even mentioning their product- BarkBox. This is an example of _.

• A) soft-sell marketing
• B) public relations
• C) societal marketing
• D) intense social media blitzing
• E) engagement marketing

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Definitions:

Receive Inventory

The process of accounting for and physically taking possession of goods or materials ordered from suppliers into a business's warehouse or inventory.

Service Company

A business that provides intangible products or services to customers, such as consulting, maintenance, or software development.

Retail Shop

A business establishment that sells goods or merchandise directly to the end consumer for personal or household consumption.

Supplies On Hand Account

An account used to track the value of materials and supplies currently available for use within a business.