Companies That Invite Consumers Play a Role in Shaping Ads

question 18

Multiple Choice

Companies that invite consumers play a role in shaping ads and social media (Tesla) or by offering suggestions for product design (Oreo's, Mountain Dew) are leveraging what increasingly popular marketing approach?

• A) low cost marketing campaign development
• B) process marketing
• C) consumer-generated marketing
• D) direct marketing
• E) engagement marketing

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Definitions:

Deliberate

To think over or consider something carefully and intentionally before making a decision or taking action.

Positive Compatibility

The degree to which individuals, systems, or concepts can coexist or work together in harmony, producing beneficial outcomes.

Cutting Pattern

The designed arrangement or plan for cutting materials in order to minimize waste or maximize efficiency.

Scrap

Waste material or any unwanted item that can be removed from a process, often recycled or sold to reclaim value.