Customers Who Are Classified as True Believers _

question 91

Multiple Choice

Customers who are classified as true believers _.

• A) tell others about their good experiences with a company
• B) are projected to be less loyal to any brand
• C) are attracted to a company's competitor's deals and offers
• D) are not very profitable for a company
• E) have needs and wants that do not fit a company's offerings

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Definitions:

Nonalcoholic Beverage

A drink that contains no alcohol, such as soda, water, or juice.

Nicotine

A stimulating and highly addictive psychoactive drug in tobacco.

Distractibility

The condition of having one's attention easily diverted from one task or thought to another, often resulting in difficulties in concentration or focus.

Cardiac Arrest

A sudden, unexpected loss of heart function, breathing, and consciousness, typically caused by an electrical disturbance in the heart.