According to the Five-Step Model of the Marketing Process, the First

question 4

Multiple Choice

According to the five-step model of the marketing process, the first step in marketing is _.

• A) capturing value from customers to create profits and customer equity
• B) constructing an integrated marketing program that delivers superior value
• C) designing a customer-driven marketing strategy
• D) engaging customers, building profitable relationships, and creating customer delight
• E) understanding the marketplace and customer needs and wants

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Definitions:

Major Subassemblies

Large, complex components that are assembled separately before being integrated into the final product.

Product Options

Various models, variations, or features that a customer can choose when purchasing a product.

ERP Systems

Enterprise Resource Planning systems are integrated management software platforms that help organizations automate and manage core business processes for optimal performance.

Ongoing Process

A continuous operation or sequence of actions that proceed without interruption in a repeated cycle.