Which of the Following Is a Difference Between the Marketing

question 89

Multiple Choice

Which of the following is a difference between the marketing concept and the selling concept?

• A) The marketing concept focuses on customer conquest, whereas the selling concept focuses on targeting the right customers.
• B) The marketing concept focuses on short-term sales, whereas the selling concept strives to build long-term customer relationships.
• C) The marketing concept focuses on customer needs, whereas the selling concept focuses on existing products.
• D) The marketing concept takes an inside-out perspective, whereas the selling concept takes an outside-in perspective.
• E) The marketing concept is product-centered, whereas the selling concept is production-centered.

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Definitions:

Checking Account

A bank account that allows for numerous withdrawals and deposits, intended primarily for daily transactions.

Check Register

A record book used to track checks written, deposits made, and the current balance of a checking account.

Endorser

Signature on the back of the check of the payee.

Endorsement

An act of giving one's public approval or support to someone or something, often used in contexts of advertisements or political backing.