Customer-Driven Marketing Is Most Effective When

question 52

Multiple Choice

Customer-driven marketing is most effective when .

• A) customers do not know what they want but are easily persuaded
• B) clear needs exist and customers know what they want
• C) customers have wants but cannot afford them
• D) customers seek new products and technological innovations
• E) a clear need exists among customers, but the need is difficult to identify

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Definitions:

Brand Dilution

Occurs when a brand extension adversely affects consumer perceptions about the attributes the core brand is believed to hold.

Pepsi

A global brand of carbonated soft drinks produced and manufactured by PepsiCo.

Product Label

A piece of information on a product's package that provides details about the product, including ingredients, manufacturer, usage instructions, and safety warnings.

Business Perspective

A viewpoint or attitude towards the operations, strategies, and goals of a business or organization.