The Overall Process of Building and Maintaining Profitable Customer Relationships

question 47

Multiple Choice

The overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction is referred to as _.

• A) customer relationship management
• B) societal marketing
• C) enterprise resource planning
• D) perceived-value management
• E) partner relationship management

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Definitions:

Humility

The quality of having a modest or low view of one's importance, allowing individuals to acknowledge their faults and limitations.

Self-confidence

The belief in one's own abilities and judgment, leading to a sense of assurance in tackling various tasks or challenges.

Supportiveness

The quality of providing encouragement or assistance, often fostering a positive environment.

Independent Attitude

Characterized by self-reliance and the tendency to form opinions and take actions based on one's own judgment.