Examlex
Which of the following marketing tools is NOT used for digital and social media marketing?
Cost Behaviors
The way in which costs change in relation to changes in a firm's level of production or activity, including fixed, variable, and mixed costs.
Variable Cost
Costs that change in proportion to the level of production or activity.
Operating Leverage
Refers to the extent to which fixed costs are used in a company's operations; high operating leverage means a larger proportion of fixed costs, leading to greater potential for profit variability with changes in sales volume.
Pretax Net Income
The amount of income that a company has earned before any taxes have been deducted.
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