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Formal organizations
Negative Reinforcement
A behavior modification technique where the removal of an unpleasant stimulus strengthens the future behavior it follows.
Descriptive Norms
Social norms that describe what is commonly done or typical behavior within a group.
Injunctive Norms
Socially accepted behaviors perceived as approved by a majority within a group or society.
City-wide Campaign
An organised effort aimed at promoting a certain cause, product, or message across an entire city.
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