Global Cities Are Characterized by

question 16

Multiple Choice

Global cities are characterized by

• A) a classless society in which everyone is relatively wealthy.
• B) a society with no ethnic or racial divisions.
• C) a society with a class of highly paid managers and professionals and another class of low-wage laborers.
• D) a classless society with no dominant language or dominant nationality.

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Definitions:

Market Segment

A subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs.

North Carolina

A U.S. state located in the southeastern region, known for its diverse landscapes ranging from Atlantic Ocean beaches to the Appalachian Mountains.

Target Market Segment

A specific portion of a broader target market identified as being most likely to respond positively to certain marketing strategies.

Perceptual Mapping

A visual technique used in marketing to display the perceptions of consumers towards a product, brand, or company.